COOKIE POLICY
Cookie Policy
Effective Date: February 27, 2025
Last Updated: October 30, 2026
Simplicity Flooring & Tile (“we,” “our,” or “us”) uses cookies and similar technologies on our website to support essential functionality, understand how visitors interact with our content, improve website performance, and enhance the browsing experience.
This Cookie Policy explains what cookies are, the types of cookies and tracking technologies our website may use, how long they remain on your device, and how you can manage your preferences.
For additional information about how we collect, use, and protect personal information, please refer to our Privacy Policy.
1. What Are Cookies?
Cookies are small text files stored on your computer, smartphone, or other device when you visit a website. They help websites remember information about your visit, maintain preferences, support functionality, and measure website performance.
Some cookies are temporary and expire when you close your browser. Others remain on your device for a specified period or until you delete them.
We use both first-party cookies, which are set by our website, and third-party cookies, which may be set by services integrated into our website.
2. How We Use Cookies
Our website uses, or may use, the following categories of cookies:
Essential Cookies
Essential cookies support the basic operation, security, and functionality of our website. These cookies may help remember your privacy preferences, support form functionality, and protect against spam or unauthorized activity.
Statistics and Analytics Cookies
Analytics cookies help us understand how visitors find and interact with our website, including which pages are visited, how visitors navigate between pages, and general website performance.
We use this information to improve website content, functionality, and usability.
Marketing Cookies
Marketing cookies and similar tracking technologies may be used to evaluate advertising effectiveness, understand campaign performance, and deliver more relevant marketing content.
These technologies may include Google Ads, Meta (Facebook) Pixel, or similar advertising services when enabled.
3. Detailed Cookie Information
The following tables identify cookies associated with our website’s consent management, analytics, security, and other supported integrations.
Please note: Not all listed cookies are necessarily active during every visit. Cookie usage may depend on website functionality, installed services, visitor consent, and browser settings. Actual expiration periods may also vary based on configuration.
Essential Cookies
These cookies are necessary for basic website functionality and remembering visitor preferences.
| Cookie Name | Purpose | Duration |
|---|---|---|
wpconsent_preferences | Stores the visitor’s cookie consent preferences so the website can remember their selections. | 30 days |
WordPress Comment Cookies
If commenting functionality is enabled and used, WordPress may set the following cookies to remember commenter information.
| Cookie Name | Purpose | Duration |
|---|---|---|
comment_author | Remembers the commenter’s name for future interactions. | Varies by configuration |
comment_author_email | Remembers the commenter’s email address for future comments. | Varies by configuration |
comment_author_url | Remembers the commenter’s website address, when provided. | Varies by configuration |
Google Analytics
Google Analytics helps us measure website traffic and understand how visitors interact with our content. Information may include page visits, traffic sources, interactions, device information, and general browsing patterns.
Learn more about Google’s privacy practices.
Google Analytics 4 Cookies
| Cookie Name | Purpose | Duration |
|---|---|---|
_ga | Distinguishes visitors for website analytics and usage measurement. | Up to 2 years |
_ga_* | Maintains session information associated with a Google Analytics 4 property. | Up to 2 years |
Additional and Legacy Google Analytics Cookies
The following cookies may be associated with older Google Analytics implementations, supplementary features, or advertising integrations. They do not necessarily indicate active use on this website.
| Cookie Name | Purpose | Duration |
|---|---|---|
_gac_* | Stores campaign-related information when Google Analytics and Google Ads integrations support it. | 90 days |
__utma | Distinguishes visitors and sessions in legacy Google Analytics. | 2 years |
__utmt | Helps regulate analytics request rates. | 10 minutes |
__utmb | Identifies new visits and sessions in older implementations. | 30 minutes |
__utmc | Works with legacy analytics to help determine session boundaries. | Browser session |
__utmz | Stores traffic-source and campaign information. | 6 months |
__utmv | Stores visitor-level custom variable information in legacy implementations. | 2 years |
__utmx | Identifies participation in certain older website testing configurations. | 18 months |
_gali | Helps identify which links visitors select on a page. | 30 seconds |
_gid | Distinguishes visitors over a short period. | 24 hours |
_gat | Helps regulate analytics request rates. | 1 minute |
Jetpack Stats
Jetpack Stats is a WordPress analytics service that may collect information about website visits, referral sources, search terms, and interactions.
When enabled, Jetpack may use cookies associated with its analytics and visitor-tracking functionality.
Learn more about Automattic’s privacy practices.
| Cookie Name | Purpose | Duration |
|---|---|---|
tk_ai | Stores a randomly generated visitor identifier for analytics and interaction measurement. | Session in WordPress administration; up to 5 years on the frontend |
tk_qs | Helps queue analytics events for processing. | 30 minutes |
tk_tc | Helps determine the appropriate cookie domain for analytics functionality. | Temporary/session |
tk_aip | Stores visitor identifiers used by supported analytics functionality. | Up to 5 years |
Google reCAPTCHA
Google reCAPTCHA may be used to protect website forms and other interactive features from automated spam, abuse, and malicious activity.
When active, reCAPTCHA may process technical information about browser activity and interactions to assess potential security risks.
| Cookie Name | Purpose | Duration |
|---|---|---|
_GRECAPTCHA | Supports Google’s reCAPTCHA security and risk-analysis functionality. | Approximately 179 days |
For more information, please review Google’s Privacy Policy.
Marketing and Advertising Technologies
If advertising or remarketing integrations are enabled, additional cookies or tracking technologies may be used by services such as Google Ads or Meta.
These technologies can help us measure advertising performance, understand conversions, and evaluate marketing campaigns.
Specific marketing cookies and retention periods depend on the services currently enabled. Where applicable, these technologies will be reflected in our cookie consent settings and cookie inventory.
4. Information Collected Through Cookies
Depending on the technology used, cookies and related services may collect or process:
- IP address and approximate geographic location
- Browser type and operating system
- Device type and technical identifiers
- Pages viewed and time spent on the website
- Referral websites and traffic sources
- Website interactions and navigation activity
- Cookie consent preferences
- Advertising campaign or conversion information, when applicable
Some information may be aggregated or pseudonymized. However, identifiers, IP addresses, and certain usage information may still qualify as personal information under applicable privacy laws.
We use this information to maintain website functionality, improve content and performance, monitor website security, and assess marketing effectiveness.
5. Managing Your Cookie Preferences
We respect your ability to control optional cookies and tracking technologies.
Where available, our cookie consent management system allows visitors to review and update their preferences for different cookie categories.
Essential cookies are generally required for website functionality and may remain active regardless of optional cookie preferences.
Optional analytics and marketing cookies can be controlled through the cookie consent options made available on the website.
You may also manage cookies through your browser settings. Most browsers allow you to view, block, or delete stored cookies.
Disabling certain cookies may affect website functionality or prevent some features from working as intended.
You can find additional information about managing cookies in your browser’s help documentation.
6. Third-Party Services
Our website may integrate third-party technologies to support analytics, security, website performance, and advertising.
These services may process information according to their own privacy policies and applicable contractual arrangements.
Relevant third-party privacy resources include:
- Google Privacy & Terms
- Google Business Data Responsibility
- Automattic Privacy Policy
- Meta Privacy Policy
The presence of a provider in this policy does not necessarily mean that every service or cookie offered by that provider is active on the website.
7. California Privacy Rights
California residents may have additional privacy rights under the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA), when those laws apply to our business and data-processing activities.
Depending on applicable requirements, these rights may include the ability to request access to, correction of, or deletion of certain personal information, as well as the right to opt out of the sale or sharing of personal information for cross-context behavioral advertising.
Our Privacy Policy provides additional information about applicable privacy rights and how to submit requests.
Cookie preferences and legally required personal-information opt-out requests are not necessarily interchangeable.
8. Changes to This Cookie Policy
We may update this Cookie Policy periodically to reflect changes to our website, third-party services, cookie technologies, or applicable privacy requirements.
When updates are made, the Last Updated date at the top of this page will be revised.
We encourage visitors to review this policy periodically.
9. Contact Information
If you have questions about this Cookie Policy or how we handle website information, please contact:
Simplicity Flooring & Tile
3390 South Market Street
Redding, CA
CSLB License #1108764
Please refer to our website’s contact page for current contact options.